Privacy Policy

1. Who We Are

ClaimWorthy is a consumer education resource operated by 12P Ventures LLC, a limited liability company. We are not a law firm and do not provide legal advice. Our website at claimworthy.com provides educational information about mass tort and class action lawsuits and connects interested individuals with licensed attorneys.

This Privacy Policy explains how we collect, use, store, and share information when you visit claimworthy.com (the "Site") or contact us in any way. By using the Site, you agree to the terms of this Privacy Policy.

2. Information We Collect

We collect information in two ways: information you provide directly, and information collected automatically.

Information You Provide Directly

Your name, phone number, and email address when you submit an eligibility inquiry or contact form
Information about your potential legal claim (e.g., the product you were exposed to, diagnosis, dates)
Any other information you voluntarily provide when communicating with us

Information Collected Automatically

IP address and general geographic location (city/state level)
Browser type, operating system, and device information
Pages visited, time spent on pages, links clicked, and referring URLs
Cookie identifiers and similar tracking data (see Section 4)

We do not collect sensitive personal information such as Social Security numbers, financial account numbers, health records, or precise geolocation without your explicit consent.

3. How We Use Your Information

We use the information we collect for the following purposes:

To evaluate your eligibility for an active mass tort lawsuit and connect you with a participating attorney
To communicate with you about your inquiry, including follow-up calls or emails
To improve the Site, our content, and our eligibility tools
To measure and analyze Site traffic and user behavior (via Google Analytics and Google Tag Manager)
To run and optimize advertising campaigns on platforms including Google and Meta (Facebook/Instagram)
To comply with legal obligations and enforce our Terms of Service

We do not sell, rent, or lease your personal information to data brokers or unaffiliated third parties for their own marketing purposes.

4. Cookies and Tracking Technologies

We use cookies and similar technologies (pixels, local storage, session storage) to operate and improve the Site. See our Cookie Policy for detailed information about the specific cookies we use and how to manage them.

In summary, we use:

Necessary cookies: Required for the Site to function. These cannot be disabled.
Analytics cookies: Google Analytics and Google Tag Manager, used to understand how visitors use the Site.
Marketing cookies: Google Ads and Meta Pixel, used to measure the effectiveness of our advertising and to deliver relevant ads to people who have visited our Site.

You can control cookies through your browser settings. Opting out of analytics and marketing cookies will not affect your ability to use the Site.

5. Third-Party Sharing

We share your information with the following categories of third parties:

Participating law firms and legal advocates: When you submit an eligibility inquiry, your contact information and claim details are shared with one or more participating mass tort attorneys for the purpose of evaluating your potential claim. These attorneys are subject to their own privacy policies and professional confidentiality obligations.
Analytics and advertising platforms: We share data with Google LLC (Analytics, Tag Manager, Ads) and Meta Platforms, Inc. (Facebook Pixel) as described in Section 6.
Service providers: We may share data with vendors who help us operate the Site (e.g., hosting providers, email service providers). These vendors are contractually prohibited from using your data for purposes other than providing services to us.
Legal compliance: We may disclose information if required by law, court order, or government authority, or to protect the rights, safety, or property of ClaimWorthy, its users, or the public.

We do not share your personal information with attorneys outside the specific vertical you inquired about, and we do not share your information across unrelated industries or verticals.

6. Google and Meta (Facebook) Disclaimer

ClaimWorthy uses Google Tag Manager and Google Analytics to collect anonymized data about how visitors use our Site. This includes pages viewed, session duration, device types, and general location data. Google Analytics data is subject to Google's Privacy Policy, available at policies.google.com/privacy.

We also use Google Ads conversion tracking to measure the effectiveness of our paid advertising. This may involve Google setting cookies on your device when you visit our Site after clicking a Google ad.

We use the Meta Pixel (Facebook Pixel) on our Site to measure conversions from Meta advertising platforms, to build Custom Audiences for retargeting purposes, and to optimize future ad campaigns. The Meta Pixel may collect information about your activity on our Site and transmit it to Meta Platforms, Inc. This data is governed by Meta's Data Policy, available at facebook.com/privacy/policy.

This site is not endorsed by, affiliated with, or sponsored by Meta Platforms, Inc. (Facebook/Instagram) or Google LLC. ClaimWorthy is an independent service. The use of these platforms' tracking technologies does not imply any partnership or endorsement.

You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. You may opt out of Meta ad tracking through your Facebook Ad Preferences.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law.

Eligibility inquiry data is retained for up to 24 months to allow for follow-up and to evaluate the quality of attorney referrals.
Analytics data is retained for 26 months per Google Analytics default settings.
If you request deletion of your personal information, we will process your request within 45 days, subject to any legal obligations to retain data.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, and disclosure. Our website is served over HTTPS with TLS encryption.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately at privacy@claimworthy.com.

9. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

Your California Privacy Rights

Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, the business or commercial purposes for collecting it, and the categories of third parties with whom we share it.
Right to Delete: You have the right to request deletion of personal information we have collected from you, subject to certain exceptions (e.g., information needed to complete a transaction or comply with a legal obligation).
Right to Correct: You have the right to request correction of inaccurate personal information we maintain about you.
Right to Opt-Out of Sale or Sharing: We do not sell your personal information in the traditional sense. However, our use of Meta Pixel and Google Ads may constitute "sharing" of personal information for cross-context behavioral advertising under CCPA. You may opt out by contacting us or using the browser-level opt-out tools described in Section 6.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
Right to Limit Use of Sensitive Personal Information: We do not use sensitive personal information for purposes other than those permitted by the CPRA.

To exercise any of these rights, please contact us at:

Email: privacy@claimworthy.com
Mail: 12P Ventures LLC, Attn: Privacy, [Address on File]

We will verify your identity before processing your request and respond within 45 days. We may extend this period by an additional 45 days when reasonably necessary, with prior notice.

California residents may also designate an authorized agent to make requests on their behalf by providing written authorization.

10. Children's Privacy

Our Site is not directed at children under the age of 18, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us at privacy@claimworthy.com and we will promptly delete it.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this page periodically.

Continued use of the Site after any changes constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, or if you wish to exercise your privacy rights, please contact us:

Email: privacy@claimworthy.com
Entity: 12P Ventures LLC
Phone: (888) 555-0199

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